Posts
DIRECTV's LinkedIn posting this morning announces a creative partnership for creating original content.
Here's an excerpt:
The abc30.com article link below mentions, "It was made possible through a collaboration between DIRECTV and global creator and influencer company, Whalar, whose mission is to foster opportunities for social media's most talented, diverse creators."
Here's Whalar's page:
Here's the DIRECTV post:
https://www.linkedin.com/company/directv/posts/?feedView=all
"We are on a mission to foster opportunities and build a platform for talented creators – bringing together the very best in entertainment.
The Latinx community makes up nearly 20% of the country’s population and a significant part of American culture, yet is still largely underrepresented in mainstream media. We’re working to change this and bolster support for diverse creators in front of and behind the camera.
Familia Fuego 🔥 is a creative hub for Alexia del Valle, Jesus Zapien, Isabella Ferregur, Leo González and Monica Villa to continue producing content their audiences already love while reaching new audiences through the platform our creative partnership provides."
https://abc30.com/leo-gonzalez-tiktok-tiktoks/11170565/
Head to https://direc.tv/fuego for more.
(Links to the following posting):
We're very excited to officially announce that DIRECTV is serving as the Creative Brand Partner for Familia Fuego🔥, a first-of-its kind Latinx TikTok house based in Los Angeles and featuring five superstar influencers from all over the country! Earlier this week, we welcomed Jesus, Isabella, Monica, Alexia, and Leo who gave us an exclusive behind the scenes look into their new home.
Launching off the massive success of our partnership with The Crib Around the Corner earlier this year, we’ll work with Familia Fuego🔥 over the next six months to create exclusive branded content for their house channel, DIRECTV social posts, digital advertising, host influencer + fan viewing parties, and so much more. We are thrilled and honored to continue our mission of ensuring equitable payment to and increasing representation for minority creators in all areas of entertainment. Stay tuned for more updates from our newest content house!
