Apple staff back to an office by September

 https://www.bbc.com/news/technology-57342768

I was just checking out Microsoft Viva, an employee experience platform capitalizing on the notion that no one will ever return to an office. 

https://lnkd.in/dZ_aDWU

While I've worked from home since 2005 and find it mostly efficient, it's an entirely other matter to be promoting the 'nothing will ever be the same' agenda that seeks to take away the choice of colocation based on a false narrative.

It would be tricky to take on this topic openly, but I believe it's already in the process of unraveling in a way that will ultimately backfire on those pushing it. But it's damn interesting, all the ways this has been promoted, who has led that charge, and to what end. Even more interesting, who is pushing back, how and why they do it, and how it's being received.