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Millennials prefer music from 20th century ‘golden age’ to the pop of today, research suggests
By Jasper Hamill
Research has suggested that modern music really isn’t as good as the old classics. A study has found that golden oldies stick in millennials’ minds far more than the relatively bland, homogenous pop of today. A golden age of popular music lasted from the 1960s to the 1990s, academics claimed. Songs from this era proved to be much more memorable than tunes released in the 21st century.
Scientists tested a group of millennials on their ability to recognise hit records from different decades. The 643 participants, typically aged 18 to 25, maintained a steady memory of top tunes that came out between 1960 and 1999. In contrast, their memory of 21st-century songs from 2000 to 2015 – while higher overall – diminished rapidly over time. Lead researcher Dr Pascal Wallisch, from New York University in the US, said: ‘The 1960s to 1990s was a special time in music, reflected by a steady recognition of pieces of that era-even by today’s millennials.’ During this period songs reaching the top of the US Billboard charts were significantly more varied than they were between 2000 to 2015, or the 1940s and 1950s, said the scientists. Even so, certain songs were far more memorable than others, the study found.
Well known examples included ‘When a Man Loves a Woman’ by Percy Sledge (1966), ‘Baby Come Back’ by Player (1977) and ‘The Tide is High’ by Blondie (1980). Others, including ‘Knock Three Times’ by Dawn (1970), ‘I’m Sorry’ by John Denver (1975) and ‘Truly’ by Lionel Richie (1982) were all but forgotten. Songs selected for the study included those that reached number one on the Billboard Top 100 between 1940 and 1957, and the top slot on the Billboard ‘Hot 100’ from 1958 to 2015. Each participant was presented with short excerpts from a random selection of seven out of 152 songs and asked to say if they recognised them.
