Genetics dating app

Dating app: Genetics + personality + social media results:
https://www.pheramor.com/

Article:
http://www.houstonchronicle.com/life/article/To-find-true-love-check-your-DNA-12455521.php

My thoughts:

If this used only genetics, it might be interesting, but washing in the other factors dilutes the results.

It makes sense, but it would be more interesting to filter each aspect - genetics, personality, and social media -  and compare results. The implications drive at the very heart of the nature vs nurture debate.

I could also see how machine learning might be employed make sense of all of this 'data' - what about contextual awareness? Pulling keywords from social media might identify common interests, but doesn't indicate attitudes towards the issues. Maybe the personality tests might aid in establishing some prediction - I've seen tests that suggest certain personalities tend to vote one way or another.

While the ramp up of a user base will be the initial challenge, I can imagine how the promise of finding 'true love' may drive adoption, with people giving away their personal information to a singular source, the results might be lackluster for the user but worth a lot to the host.