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Erica will use artificial intelligence, predictive analytics and cognitive messaging to help customers do things like make payments, check balances, save money and pay down debt. She will also direct people to look up their FICO score and check out educational videos and other content.
Through Erica, Bank of America hopes to extend some of the benefits of the one-to-one personal service and advice usually reserved for top-tier customers to the masses, said Moore.
