Wednesday, January 28, 2015

Inside the Largest Virtual Psychology Lab In the World

posted on slashdot.org

Riot Games has been using League of Legends as a psychology lab to run scientific experiments and reduce toxic player behavior for a while now. This article explains some of the experiments they're doing, and what the results have been. "For example, one product is a restricted chat mode that limits the number of messages abusive players can type per match. It’s a temporary punishment that has led to a noticeable improvement in player behavior afterward —on average, individuals who went through a period of restricted chat saw 20 percent fewer abuse reports filed by other players. The restricted chat approach also proved 4 percent more effective at improving player behavior than the usual punishment method of temporarily banning toxic players. Even the smallest improvements in player behavior can make a huge difference in an online game that attracts 67 million players every month."