Chavez names Nicolas Maduro successor

http://www.bloomberg.com/news/2012-12-09/venezuela-s-chavez-says-he-needs-more-cancer-surgery-in-cuba-1-.html

Maduro? Maduros?

Well, not quite just-plain-bananas. Fried plantains.
 But, upon Google image-searching 'maduros',
I encountered other...disturbing...
not-safe-for-work analogous imagery.
Hugo, is this some kind of sick, machismo psyop?
And, why this insistence upon the mustache with these guys?

Not that far of a buh-beuh-buh-beuh reach, was it?
http://en.wikipedia.org/wiki/Nicol%C3%A1s_Maduro