Posts
About Amper: AI music
Example:
"...Amper can make music through machine learning in just seconds. "
"Anyone can create unique and professional music instantly with no experience required".
"Anyone can create unique and professional music instantly with no experience required".
My 2 cents:
The sample sounds like every other pop song, the same pattern, and that same syrupy, overly dramatic, breathy vocal style that never seems to go away - it's so forceful in it's effort to portray emotion and convey sex appeal, it's like watching a soap on Telemundo. Yet, people describe this bad acting as 'powerful'.
Imagine someone pretending to be shot, someone who isn't an actor. That's how this style of singing comes across. But, if it's all you've ever heard and it's popular, people go along with it. But for me, I've heard sincere singers who don't cry their way through the song, and who don't follow the SAME freaking chord patterns.
Imagine someone pretending to be shot, someone who isn't an actor. That's how this style of singing comes across. But, if it's all you've ever heard and it's popular, people go along with it. But for me, I've heard sincere singers who don't cry their way through the song, and who don't follow the SAME freaking chord patterns.
This is the same kind of false drama that made American Idol popular. This is the formula for reality show propaganda - they show the audience reacting emotionally, the judges tearing up, and everyone at home is fully convinced, or through willing suspension of disbelief, lives vicariously through the audience and the performer. This highly scripted artifice is the recipe for reality television and has set the stage for the now defunct music industry which is reinventing itself through fashion. And it's all contrived bullshit. Pay attention, how many films today claim to be based on a true story? People will believe what they want to believe, but it's especially helpful if someone is willing to twist the truth around like a balloon animal if you're struggling to see the pink elephant. Is that a real rock star? Sure it is. And we all discovered him together, here on American Idol. Who would have every thought this pickle-nosed plumber had it in him?
Reality culture harkens back to the old glamour shots of the 80s and 90s. People will go along with whatever makes them feel less pathetic for the moment. Social media has ushered in a culture of unapologetic vanity and selfies that lays the ground work for the triumphant return of the shameless hairspray and dolphin shorts of the eighties. And mullets. The younger generations will feign ironic self awareness until they eventually tire of apologizing and simply embrace it.
Reality culture harkens back to the old glamour shots of the 80s and 90s. People will go along with whatever makes them feel less pathetic for the moment. Social media has ushered in a culture of unapologetic vanity and selfies that lays the ground work for the triumphant return of the shameless hairspray and dolphin shorts of the eighties. And mullets. The younger generations will feign ironic self awareness until they eventually tire of apologizing and simply embrace it.
I understand the potential of using AI to make music. Probably my bigger gripe is the humans who are ruining what's left of music, and now empowering the process through machine learning to race to the shitty ending even faster. It's just another way to crank out pop singles and people will certainly consume it. Input the trend data, and it's time to make the doughnuts.
If you watch the video that shows how Amper works, the 'musician' selects the style in the beginning. Note that the style chosen in the video is actually called 'Cinematic Epic Driving' along side other mood preset options including 'Dark Dramatic', 'Dark Heroic', 'Dramatic tension'...
Hmm. Somebody's taking themself a little too seriously? How about a tribal tattoo and watch 300. And a YooHoo. These are the kids who grew up on Barney, right?
Hmm. Somebody's taking themself a little too seriously? How about a tribal tattoo and watch 300. And a YooHoo. These are the kids who grew up on Barney, right?
Here's a little more about the 'Epic Cinematic' music genre on wiki.
These are primary styles that describe the homogenized music of today. Truly, everything is awesome...er...epic.
Again, the idea is to convince the below average masses that they are experiencing creativity. Eventually, people can convince themselves that they are making something unique and great using presets, to the point where a trained musician will be laughed out of the room, and submediocrity will reign over true genius.
Unfortunately, the state of the music industry isn't conducive for professional aspirations such that would warrant dedication. Here's a sobering interview with Vinnie Colaiuta (skip to 26:55) who explains how digital music killed the industry. So instead, we have guitar hero for the masses and a parade of really proficient cover bands.
Unfortunately, the state of the music industry isn't conducive for professional aspirations such that would warrant dedication. Here's a sobering interview with Vinnie Colaiuta (skip to 26:55) who explains how digital music killed the industry. So instead, we have guitar hero for the masses and a parade of really proficient cover bands.
I remember my freshman year, the day I heard the beginning of 'Ice Ice Baby', and I thought the dining hall was playing 'Under Pressure', and my girlfriend at the time laughing at me because I didn't recognize what was obviously the pinnacle of pop right under my nose. My desperate attempt to explain was met with ridicule, that this was not an original creation of 1990, but the half-baked panning of a Queen/Bowie collaboration from the not too distant past, 1981.
The future of entertainment is vicarious. No need for a savior when we can put you on the cross and the crown of thorns can be all yours! You may not ascend into heaven and reappear on earth again, but if you can draw a small crowd maybe someone will throw some rocks.
