http://www.theguardian.com/film/2016/jan/28/virtual-reality-immersive-film-making-wowing-sundance
 
WHO
 among us hasn’t wanted to let go of anxiety or forget about fear? 
Phobias, panic attacks and disorders like post-traumatic stress are 
extremely common: 29 percent of American adults will suffer from anxiety
 at some point in their lives.
Sitting
 at the heart of much anxiety and fear is emotional memory — all the 
associations that you have between various stimuli and experiences and 
your emotional response to them. Whether it’s the fear of being 
embarrassed while talking to strangers (typical of social phobia) or the
 dread of being attacked while walking down a dark street after you’ve 
been assaulted (a symptom of PTSD), you have learned that a previously 
harmless situation predicts something dangerous.
It
 has been an article of faith in neuroscience and psychiatry that, once 
formed, emotional memories are permanent. Afraid of heights or spiders? 
The best we could do was to get you to tolerate them, but we could never
 really rid you of your initial fear. Or so the thinking has gone.
The
 current standard of treatment for such phobias revolves around exposure
 therapy. This involves repeatedly presenting the feared object or 
frightening memory in a safe setting, so that the patient acquires a new
 safe memory that resides in his brain alongside the bad memory. As long
 as the new memory has the upper hand, his fear is suppressed. But if he
 is re-traumatized or re-exposed with sufficient intensity to the 
original experience, his old fear will awaken with a vengeance.
This
 is one of the limitations of exposure therapy, along with the fact that
 it generally works in only about half of the PTSD patients who try it. 
Many also find it upsetting or intolerable to relive memories of 
assaults and other traumatizing experiences.
We
 urgently need more effective treatments for anxiety disorders. What if 
we could do better than creating a new safe memory — and actually get 
rid of emotions attached to the old bad one?
New
 research suggests that it may be possible not just to change certain 
types of emotional memories, but even to erase them. We’ve learned that 
memories are uniquely vulnerable to alteration at two points: when we 
first lay them down, and later, when we retrieve them.
Merel
 Kindt, a professor of psychology at the University of Amsterdam, and 
her colleagues have seemingly erased the emotional fear response in 
healthy people with arachnophobia. For a study published last month in the journal Biological Psychiatry,
 she compared three groups made up of 45 subjects in total. One group 
was exposed to a tarantula in a glass jar for two minutes, and then 
given a beta-blocker called propranolol that is commonly prescribed to 
patients for performance anxiety; one was exposed to the tarantula and 
given a placebo; and one was just given propranolol without being shown 
the spider, to rule out the possibility that propranolol by itself could
 decrease spider fear.
 
Dr.
 Kindt assessed the subjects’ anxiety when they were shown the spider 
the first time, then again three months later, and finally after a year.
 What she found was remarkable. Those who got the propranolol alone and 
those who got the placebo had no improvement in their anxiety. But the 
arachnophobes who were exposed to the spider and given the drug were 
able to touch the tarantula within days and, by three months, many felt 
comfortable holding the spider with their bare hands. Their fear did not
 return even at the end of one year.
How
 does this work? Well, propranolol blocks the effects of norepinephrine 
in the brain. This chemical, which is similar to adrenaline, enhances 
learning, so blocking it disrupts the way a memory is put back in 
storage after it is retrieved — a process called reconsolidation.
Arachnophobes
 have an emotional memory that involves an association between spiders 
and a dreaded outcome, like a spider bite. This “fear memory” is the 
source of their phobia — even if (as is often the case) it never 
actually happened. The basic idea is that when Dr. Kindt briefly exposed
 the subjects to the spider, she reactivated their fear, which made the 
fear memory susceptible to the influence of propranolol.
Reconsolidation
 is a bit like pulling up a file on your computer, rewriting the same 
material in a bigger, bolder font and saving it again. Disrupting 
reconsolidation with propranolol or another drug is akin to retrieving 
this document, erasing some or all of the text and then writing 
something new in its place.
Dr.
 Kindt is not the first to demonstrate that disrupting reconsolidation 
can weaken or erase emotional memories. Several studies of rats done in 
2000 showed that a drug called anisomycin, which blocks the synthesis of
 proteins in the brain, could reduce fear associations. In one, 
researchers taught rats to fear a sound by pairing it with a shock. 
After the animals were fear-conditioned, they were presented with the 
sound and then immediately given the drug. When the animals were exposed
 to the sound again, they no longer appeared afraid; they had forgotten 
their original fear.
Curiously,
 there is a very narrow time window after retrieving a fear memory when 
you can disrupt that memory — hours, in the animal studies — before it 
closes and the drug has no effect.
These
 studies suggest that someday, a single dose of a drug, combined with 
exposure to your fear at the right moment, could free you of that fear 
forever. But there’s a flip side to this story about how to undo 
emotional learning: how to strengthen it. We can do that with drugs as 
well, and may have been doing it for some time.
ANXIETY
 enhances emotional memory. We all know that — it’s why you can easily 
forget where you put your wallet, but will never forget being attacked. 
This is the case because anxiety leads to the release of norepinephrine 
in the brain, which, again, strengthens emotional learning. It is also 
why we should think twice about casually prescribing stimulants like 
Ritalin and Adderall for young people who really don’t need them. 
Stimulants also cause the release of norepinephrine and may enhance fear
 learning. So it is possible that taking stimulants could increase one’s
 risk of developing PTSD when exposed to trauma.
Indeed,
 a study that will be published next month found that the escalating use
 of stimulants by the military in active duty soldiers, including those 
serving in Iraq and Afghanistan, was strongly correlated with an 
increase in the rates of PTSD, even when controlling for other factors, 
like the rate of attention deficit hyperactivity disorder. The study 
examined the use of prescription stimulants, like Ritalin and Adderall, 
and the rates of PTSD in nearly 26,000 military service members between 
2001 and 2008, and found that the incidence of PTSD increased along with
 the prescriptions.
By
 blocking the effect of norepinephrine and disrupting memory 
reconsolidation, we could perhaps reverse this process. The clear 
implication of these studies is that emotional memory is not permanent 
after all.
Before
 you rush off into a panic about the dystopian possibility of mind 
control or memory deletion, it’s important to recognize that the 
procedure in Dr. Kindt’s study only weakened the subjects’ fear memory 
and avoidant behavior. Although the procedure is able to alter or 
perhaps delete the fear memory (something exposure therapy cannot do), 
it does nothing to the factual, or biographical, memory, which remains 
intact.
This
 is not “Eternal Sunshine of the Spotless Mind,” the movie in which a 
dysfunctional couple decides to erase their memories of each other and 
start their lives all over again. To the contrary, you still remember 
your biography, but your fear would be stripped of its force. The 
subjects knew perfectly well after the study that they previously feared
 spiders and that they now — strangely — felt little to no anxiety 
around them.

 
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